Consumer Perspectives on Mobile Device Recycling
With nearly seven billion mobile subscriptions worldwide* and climbing, the study aimed to gauge the market opportunity for sustainable alternatives. The study asked 1,000 U.S. consumers about their general awareness of how to properly recycle used devices, what incentives would increase the likelihood of recycling devices and their interest in purchasing used devices.
Below you will see key findings from the survey around incentivizing device recycling, barriers to making device recycling a habit, consumer demand for used devices and device leasing programs.
The survey findings highlight a number of key learnings, but perhaps the most apparent was discovering an opportunity for greater consumer education on where and how to properly dispose of used electronic devices.
*The International Telecommunication Union, May 2014
Between October 30 and November 2 we polled 1,000 consumers across the US by phone, of which 40 percent were contacted by cell phone, on five key questions: